By Steve Vyse
In a land far away, I would run as fast as an Indian tracker through the summer woods, marbles ticking in my pocket and catapult ready for the alderbrook tribe who ruled beyond the stream.
Designs on inspired brands from Sekforde.
We design engaging websites, create marketing campaigns and make our mark in print. How can we help?
By Tom Nelson
Trust me, this is the stuff of a designer's dreams.
Mick Jagger's letter to Andy Warhol asking him to create the cover for a Rolling Stones album is clearly the greatest brief from a client to a designer ever.
By Bill Greer
Years ago we used to handle the UK marketing for one of the largest US based travel groups in the business.
Out of everything we handled, on and off-line advertising, email marketing, corporate websites, affiliates, sponsorship, implementing our ideas for the UK as well as globally generated initiatives, nothing, but nothing was as challenging as getting the front cover concepts of the two main holiday brochures approved.
Getting agreement on the brief was one thing, but the care and crafting of the front cover ideas became a twice yearly design pinnacle to conquer. Each had to trounce the previous concept; every one had to be good enough to give Sekforde’s account director that inner-excitement to the point that he couldn’t wait to go and sell it to the client.
Not only that, they had also become something of an industry benchmark - travel agents and direct customers would write in to commend them. Not one or two letters and emails mind, there were loads.
Of course the final sign-off procedure would include product managers, the UK marketing manager, the European marketing director and ultimately a VP in the ‘States. But they were pussycats compared with Flo.
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