At first glance the most depressing thing emanating from the Chopping Boys at number 10 is the lack of an established goal: some metrics if you like.
Oh for sure, we have a zillion pound deficit hanging over us that we are told will take decades to pay off, but that seems kind of etherial in the current climate.
There are many different perspectives on what design really means. Saul Bass opined that it was "thinking made visual", while Jon Hicks (with his tongue firmly in his cheek) assures us that it's "just making things line up".
Even as we hunker down into the gloomy, austere clouds enveloping the nation right now, The Evening Standard ran an interesting story the other day about SABMiller successfully marketing Peroni lager as a premium brand in the UK.
As a result the brewing giant allows its bar outlets to charge £4.20 a pint and reports a stellar 29% increase in sales this year.
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